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What Your Best Client Pitch Has in Common With Your Best Article
A content strategist pitched a mid-size retail brand last year with a deck full of audience personas, a competitive gap analysis and a dozen slides on projected lift. The brand went with a smaller shop instead, one that opened the meeting by reading back three customer complaints pulled straight from the brand’s own support tickets,…
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The Editorial Meeting Nobody Wants to Run (And Why It’s the Most Important One)
Every editorial team has a meeting like this: a piece isn’t working, a deadline got missed or a decision needs to get made that someone won’t love. Most leaders either avoid scheduling it, let it drift into a vague status check or rush through it to get to the parts of the job that feel…
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AI Answer Engines Are Changing What “Getting Found” Means for Media Companies
For 20 years, “getting found” online meant one thing: ranking on a search results page. Optimize the headline, earn the backlinks, climb toward position one, and the traffic follows. That model isn’t gone, but it’s no longer the whole picture. A growing share of how people find information now runs through AI answer engines —…
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How to Build a Content Calendar That Survives Contact With a Lean Team
Most content calendars fail for the same reason most New Year’s resolutions fail: they’re built for the version of your team that has unlimited time, not the one that actually shows up on Monday morning. After years running editorial operations for teams that were always stretched thinner than the ambition of the content plan, I’ve…
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Be Calm and Mindful: The Key to Productive Leadership, According to Timothy Ronaldson
Practicing mindfulness can lead you to be a more productive, effective leader. Here’s how Revenue. Profit. Deadlines. Hiring. Firing. Promoting. Reporting. Accountability. Teamwork. Communication. Stress. Anxiety. Worry. Pressure. Mindfulness. “Which of these things is not like the others?” Sesame Street would ask. In business today, we’re all familiar with most of the terms above. They’re…
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Tim Ronaldson Discusses How Amazon is the ‘ultimate disruptor’
How you can learn from Amazon’s relentless customer-centric focus It’s an online store that offers products from third-party retailers around the globe. It’s a shipping company that hires contract drivers to deliver packages to homes. It’s a grocery store chain focused on fresh, organic produce and healthy options. It’s a technology company that embraces drones,…