Category: Uncategorized

Every editorial team has a meeting like this: a piece isn’t working, a deadline got missed or a decision needs to get made that someone won’t love. Most leaders either avoid scheduling it, let it drift into a vague status check or rush through it to get to the parts of the job that feel… Read more

For 20 years, “getting found” online meant one thing: ranking on a search results page. Optimize the headline, earn the backlinks, climb toward position one, and the traffic follows. That model isn’t gone, but it’s no longer the whole picture. A growing share of how people find information now runs through AI answer engines —… Read more

Most content calendars fail for the same reason most New Year’s resolutions fail: they’re built for the version of your team that has unlimited time, not the one that actually shows up on Monday morning. After years running editorial operations for teams that were always stretched thinner than the ambition of the content plan, I’ve… Read more

Practicing mindfulness can lead you to be a more productive, effective leader. Here’s how Revenue. Profit. Deadlines. Hiring. Firing. Promoting. Reporting. Accountability. Teamwork. Communication.  Stress. Anxiety. Worry. Pressure.   Mindfulness.  “Which of these things is not like the others?” Sesame Street would ask.   In business today, we’re all familiar with most of the terms above. They’re… Read more

How you can learn from Amazon’s relentless customer-centric  focus  It’s an online store that offers products from third-party retailers around the  globe. It’s a shipping company that hires contract drivers to deliver packages to  homes. It’s a grocery store chain focused on fresh, organic produce and healthy  options. It’s a technology company that embraces drones,… Read more